This is the new sony bluetooth headset. If you have a ps3 then this is the one, why? Well because it's a part of one the ps3 firmware updates in the future. This new headset also got alot of features just checkout the video

And here's some info about what so special about it.

http://blog.us.playstation.com/2008/09/03/official-bluetooth-headset-for-the-playstation-3/