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    Street Fighter IV - Package Front Artwork revealed

    Tuesday, September 23, 2008, 12:15 PM [General]

    Hi all - it's been awhile since I've posted...my apologies for that.  We've been cranking away on SFIV marketing in preparation for the big launch.  One of those items is the package front artwork.  Here's a little teaser...

    Click on the above image to visit StreetFighter.com  to see the full image (as well as see the European version of the pack front - they are actually different).

    While I'm on the subject, I should pimp out  www.StreetFighter.com.  When was the last time  (besides today) that you visited it?  StreetFighter.com is the "official" SF brand site that will have all the SF goodness you can imagine.  In the coming months, we will post lots of exclusive goodies, including contests (hint:  make sure you check back there in October), videos (another hint:  check back there on Sept. 26th) , and more. 

    For those that have visited there recently, take another peep at it - besides the package front artwork, we have several other cool updates.  We've added links to all the awards it won during E3 (inlcluding the coveted Game Critics Award for "Best Fighting Game") as well as a robust "Legacy" section that chronicles SF's history through the console world - including TurboGrafx-16, Genesis, etc.

    Well that's it for now...and I'll keep you posted on upcoming announcements.  There is a tournament that has been announced by the way....

    -Grant

    4.6 (11 Ratings)

    STREET FIGHTER - SURPRISE!

    Monday, August 11, 2008, 08:42 PM [General]

    Hey all - I recently joined (4 months ago) Capcom's Marketing team as the Senior Product Marketing Manager on Street Fighter IV, so my life is consumed with all things having to do with this awesome franchise (yah, my life sucks). 

    Before I go on about this "big surprise" John D. mentioned....A bit of self deprecation.  I'm an avid gamer (I lined up quarters for SFII and it's sequels) - I promise that I'm no marketing schmuck.  I started as a tester for Sega (poor Sega Saturn!) and then Sony, finally ending up in marketing (8 years worth).  So I like to think I know something about gaming and marketing (but I probably don't).

    Anyway, what's the surprise?  The surprise isn't that SFIV is on it's way (duh!)...and that it looks and plays sooo good. I went to the secret Fight Club in LA, Comic-con in SD and recently, the Sneaker Pimps concert in LA....at every event, you guys just blow me away by the SF fan-love!  Hundreds/thousands of you lined up to play at Comic-con and attend the panel - it was crazy to hear the cheering! 

    So is this surprise about SFIV?  No - sorry to disappoint.  BUT it is about Street Fighter as we promised. 

    This Thursday, on the PLAYSTATION Network, we are releasing a new PSone Classics game for download....STREET FIGHTER ALPHA.

    Hopefully you guys remember how awesome the Alpha ("Zero" for your die-hards) series was -- new art style, animation, gameplay additions (2P vs. M.Bison!) - it truly is one of the best lines in the SF franchise.  So get some of your SF fix with this classic!

    Take a look at the intro clip...it should bring back lots of memories (check out the Title screen voice over - good stuff).  

     

     

     

     

     

     

     Well that's it for now - I'll be bringing more SF goodness to you guys....maybe next time it will be SFIV stuff.

    -Grant

    3.2 (10 Ratings)

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